In today’s competitive hospitality industry, hotels are constantly seeking innovative ways to boost their online bookings and stay ahead of the competition. With the increasing popularity of text messaging and the effectiveness of automation, leveraging a text automation feature can significantly enhance a hotel’s marketing and customer engagement efforts. Perchly, a leading hotel management software, offers a robust text automation feature that can revolutionize the way hotels communicate with their guests. This article explores the reasons why hotels should utilize Perchly’s text automation feature to drive online bookings and improve overall guest satisfaction.

Hotels can rapidly contact their visitors thanks to text automation, offering a practical and effective method of interaction. Hotels may automate text messages to customers at numerous touchpoints, such as booking confirmations, pre-arrival instructions, and post-stay follow-ups, by using Perchly’s text automation tool. The seamless experience created by this immediate and direct contact increases visitors’ happiness and increases the possibility that they will make additional reservations. Hotels may build a reputation for outstanding customer service and convenience by immediately responding to guests’ requirements and dispensing timely information, which will ultimately lead to an increase in online reservations.

With Perchly’s text automation tool, hotels can send customers customized messages based on their preferences, past reservations, and other pertinent information. Hotels can deliver individualized offers, promotions, and suggestions to guests by segmenting the guest database and developing focused campaigns. For instance, a frequent spa customer may receive SMS messages with special offers for spa packages. By making customers feel valued and comprehended, this level of customization improves the guest experience. Customers are more inclined to engage and make direct hotel reservations when they receive messages that are pertinent to their interests and preferences, which increases online bookings.

Hotels can simplify the reservation process for their visitors by using Perchly’s text automation tool. Guests can receive automated text messages containing booking confirmations, reservation details, and payment reminders by incorporating text messaging capabilities into the hotel’s website or reservation system. By doing away with manual follow-ups and different contact channels, the booking process is streamlined and possible friction spots are diminished. Customers are more likely to make online reservations when the booking procedure is simple and straightforward, which boosts direct bookings and decreases reliance on third-party platforms.

Here are 3 Prominent Benefits of Using Perchly’s Text Automation

Personalized advertising and upselling

Text automation enables hotels to efficiently market their offerings and upsell extras or upgrades. Hotels can use text messaging to deliver tailored promotions and offers by examining the data and preferences of their guests. A guest who previously reserved a regular accommodation, for instance, may get a tailored upgrade offer for a suite. These focused advertising may persuade visitors to improve their reservations, increasing revenue and online reservations. Hotels can schedule and automate promotional messages with Perchly’s text automation tool at the most advantageous times, such as during times of low occupancy or specific seasonal deals, enhancing their impact.

Management of reputation and customer feedback 

Hotels can easily maintain their online reputation and collect guest feedback thanks to Perchly’s text automation tool. In order to make it simple for visitors to submit their opinion, hotels can automatically send post-stay surveys or requests via text texts. A hotel’s dedication to guest satisfaction is shown by its prompt response to any problems or issues brought up by visitors via text automation. This also assists in resolving any unpleasant experiences before they have an impact on the hotel’s internet reputation. Text automation can be used to collect positive comments, which can then be utilized as testimonials or reviews online to increase the hotel’s legitimacy and drive up online reservations.

Enhanced Productivity and Efficiency of Staff

The text automation tool in Perchly aids hotels in boosting employee productivity and operational effectiveness by automating repetitive operations and communications. With pre-made templates and automatic responses, hotel staff can focus on providing customers with outstanding service while saving time. For instance, text messages can automatically respond to frequently asked inquiries, eliminating the need for manual responses. This simplified strategy boosts staff productivity while also ensuring accurate and consistent communications, improving the entire client experience and raising the possibility of online reservations.

Utilizing Perchly’s text automation feature provides hotels with a powerful tool to boost online bookings and enhance guest satisfaction. By enabling instant communication, personalizing the guest experience, streamlining the booking process, offering targeted promotions, gathering feedback, and improving staff efficiency, hotels can leverage text automation to their advantage. Implementing Perchly’s text automation feature can revolutionize the way hotels interact with their guests, ultimately driving more direct bookings and fostering long-term customer loyalty. Embracing the potential of text automation positions hotels at the forefront of digital innovation in the hospitality industry, resulting in increased online bookings and continued business growth.